Analysis of Public Perception on The Imei Registration Policy for Internationally Purchased Mobile Phones in Indonesia

Abstract

The increasing use of international mobile devices in Indonesia has made the implementation of IMEI registration policies critical in addressing the circulation of illegal handphones. This study examines public perceptions of IMEI registration policies in Pangkal Pinang, specifically for international handphones. The research employs a qualitative approach with purposive sampling of 32 informants, including customs officers, handphone retailers, and the general public. Data were collected through interviews, observations, and document reviews and analyzed using thematic analysis. The results show that while 67% of respondents understand the purpose of the IMEI registration policy, only 40% comprehend its technical procedures. The customs officers highlighted the challenges of incomplete documentation and misinformation among applicants, while retailers noted its impact on sales, particularly regarding imported handphones. The general public expressed mixed reactions, with affordability and lack of awareness as the primary concerns. The findings align with Edward III’s policy implementation model, emphasizing communication, resources, disposition, and bureaucratic structure. Communication gaps and limited resources, particularly the number of personnel handling registration, remain significant barriers to effective implementation. This study recommends enhanced outreach programs, improved technological infrastructure, and regulatory harmonization among government agencies. Addressing these challenges will contribute to the policy’s effectiveness in regulating international handphone imports and protecting consumer rights.