Change Management Strategy To Improve Performance Efficiency (Case Study At PT Colorado Outdoor Gear Indonesia)

Abstract

 In an increasingly competitive business environment, change management has become key to improving the operational efficiency of manufacturing companies. This study analyzes change management strategies to enhance performance efficiency at PT. Colorado Outdoor Gear Indonesia focuses on the issue of manual record-keeping that hampers operational effectiveness. A qualitative case study approach was used, collecting data through semi-structured interviews and observations. The findings indicate that manual recording causes production delays, miscommunication between divisions, and difficulties in data-based decision-making. Employees responded positively to the digitalization plan, although concerns about technological adaptation were noted. The implemented change strategy refers to Kotter's (2012) model and Hammer & Champy's (2009) Business Process Reengineering, emphasizing creating urgency, forming a change team, and reinforcing sustainable change. A SWOT analysis supports the formulation of adaptive strategies to the company's internal and external conditions. In conclusion, structured change management can improve performance efficiency through digital-based transformation.