The Influence of Entrepreneurial Motivation, Creativity, and Entrepreneurial Spirit on Business Success in Micro, Small, and Medium Enterprises (MSMEs) of Fish Processing In Lubuk Besar District, Central Bangka Regency

Abstract

 Micro, Small, and Medium Enterprises (MSMEs) play a vital role in generating employment opportunities, promoting economic equity, and increasing community income. This study aims to examine the influence of entrepreneurial motivation, creativity, and entrepreneurial spirit on the business success of MSMEs in the fish processing industry in Lubuk Besar District, Central Bangka Regency. Using a quantitative approach, data were collected from 43 MSME actors through the distribution of questionnaires. The data were analyzed using SPSS software, applying multiple linear regression analysis to test the proposed hypotheses. The results show that entrepreneurial motivation, creativity, and entrepreneurial spirit have a significant influence on the success of fish processing MSMEs in the Lubuk Besar District.