DIGITALIZATION-BASED VILLAGE DEVELOPMENT FOR MSME PROGRESS

Abstract

The influence of digitalization in rural development for the advancement of MSMEs is crucial to be studied and implemented. In this digital age, it is necessary to coexist in order not to be eroded by the changes of time. The digitalization of MSMEs is one of the most important aspects to improve the economy in rural areas, with many challenges in digitalizing MSMEs in rural areas, especially in changing the mindset from using conventional marketing systems to digital ones in MSMEs. A suitable study to realize the progress of rural MSMEs with a digital basis is needed to understand the digitalization of MSMEs, the challenges of digitalizing MSMEs in Indonesia, the benefits of digitalizing MSMEs, how to follow the digitalization of MSMEs, and the right platform for online marketing of an MSME product.